Whatever Works

Whatever Works (2009) will probably not make it to anyone’s list of the finest Woody Allen movies, but it gives out a subtle, yet very relevant message. The gist of this message is the title of the movie, ‘whatever works’. Elaborated, it would be – ‘the purpose of life is to be happy, and you … More Whatever Works

Idea + Execution = Great Advertising

(This article was first published on The TBBE Blog.) ‘Idea’. Often, also called ‘concept’. While I like the word ‘idea’ a lot more (primarily because it’s more basic, and at the same time, encompasses a lot more), both words define what great advertising is all about. I say ‘great advertising’ because all advertising isn’t about … More Idea + Execution = Great Advertising

Lessons on Writing from Stephen King’s ‘Misery’

“The reason authors almost always put a dedication on a book, is because their selfishness even horrifies themselves in the end.” Stephen King’s Misery is filled with brilliant lines like this one. Because it is the story about a best-selling author and his number-one fan, Misery is a must-read for any writer. A writer can … More Lessons on Writing from Stephen King’s ‘Misery’